Description of services: make sure to write an accurate and unique description of your company’s activities.Here are a few important details you can add via the “Info” tab in your account: But don’t stop there! Add more information to stand out from the competition. Your profile has now been approved and includes basic information about your company. Once your profile has been verified, it will appear online. There are three ways to get a Google verification code: by SMS, telephone (although these 2 options are not always available) or mail (a letter with the code). Once you’ve entered your details on your GMB profile, it needs to be verified by Google. Make sure that your GMB details match those on your website, so as not to be penalized in SEO.Ģ. Your contact info: phone number and website.Address: you can add several locations if you have more than one.For example, if you are a dentist and provide an emergency service, select “Dentist”, “Dentist’s office” and “Emergency dental service”. Be as specific as possible and use keywords you want to be listed for. Categories: i.e., your business’ activities.

A GMB listing is therefore a powerful tool to stand out from the competition!īut how can you create and optimize an effective GMB profile to maximize your chances of appearing in the “local pack”?Īfter creating a Google account, connect to GMB and click on “Add your business”.

Well-constructed GMB profiles can also be displayed in the so-called “local pack”, i.e., Google Search results.Īppearing in the top 3 local Google Search results increases a company’s visibility and drives traffic to their website.

This marketing tool will boost your visibility on search engines, making it a must in any successful SEO strategy. If someone is looking for a bike repair shop in New York, and your company provides that service in the same town, your profile will appear in the Google Maps search results. Google My Business, therefore, allows local businesses to be listed first in Google Search and Google Maps results. Their profiles appear in search results in a geo-targeted manner, i.e., based on the searcher’s location. Google My Business is a tool for companies to create and list their businesses online and boost their local SEO.

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